実践ビジネス英語 ディクテーション (5/18,19)

こんにちは。NHKラジオ「実践ビジネス英語」”Talk the Talk”のディクテーションです。

Lesson 3のテーマは、’Bikingest Workplace’（自転車通勤者の割合が最も高い職場）でした。Vignetteでは、全国自転車月間にあわせてニューヨークの自転車通勤シーンや自転車利用者の心得などが話題になりました。

“Talk the Talk”では、Heatherさんが、まずスーパーマーケットのレジ袋についての持論を呈され、自転車の危険性や事故について話されています。 

Bikingest Workplace

（S: 杉田敏先生　H: Heather Howardさん）

S: In our current vignette, Ueda Shota describes the Bike to Work Challenge, in which people compete to see which workplaces have the highest percentage of bike commuters.

H: That sounds like a great campaign.

I’m a big believer in positive reinforcement.

I think it’s almost always the best way to change people’s habits for the better.

I’m reminded of this every time I go grocery shopping, actually.

A supermarket near my house has those cards at the cash registers, the ones you put in the basket when you don’t want a plastic bag for your groceries.

It has a big “NO!” written on it, and I’ve always wondered why it had to be a negative message like that.

If I worked with a supermarket chain, I’d put a big “YES!” on there.

That’s an inviting message that would encourage more people to look at the cards in the first place.

And I’d add additional texts like “I’m an eco-warrior with my own bag.”

Maybe the store could even distribute or sell reusable bags with that message on them, “I’m an eco-warrior.”

S: You sound like you’ve given this some thought.

H: I have. I like to ponder how different campaigns could inspire people to be healthy or donate to charity, that sort of things.

I’d also introduce a competition among supermarket outlets if I had the opportunity.

Like the bike challenge competition to find the bikingest workplace, I’d get a supermarket chain’s different locations to compete over reusing bags.

I’d calculate how often each store’s customers brought in their own bags, and post rankings every month.

And every month, the top three stores in different areas could have a special sale day.

People love to win, and they love discounts.

It would certainly encourage me to pitch in.

S: You could always write a letter to some supermarket chains and suggest the idea.

Later in the vignette, Ueda gives some safety tips for beginning cyclists including staying off the sidewalks.

H: Yes. That is a real pet peeve of mine, especially when cyclists are zipping by, weaving among pedestrians on a sidewalk and going way too fast.

I’ve had some people on bicycles come very close to my daughter and me and it’s really put my back up.

I think a lot of people don’t understand how serious a collision can be.

The elderly mother of a friend of mine was knocked down by a cyclist the other day.

She got a scrape on her nose, and the lenses in her glasses were so badly damaged they had to be replaced.

And she was lucky―we all breathed a sigh of relief that it hadn’t been any worse.

I read in the newspaper about a woman who was struck by a bicycle, hit her head on the pavement and ended up in a coma.

S: That’s terrible. Ueda also mentions the importance of cyclists’ wearing helmets.

H: Yes. That is very important.

To illustrate the point, let me share once again an incident that happened when I was in college.

One day I saw a bunch of leaflets attached bicycles around campus.

They were put there by another student who had been involved in a horrible bike accident.

He was struck by a car, as I recall, while riding his bike and he wasn’t wearing a helmet at the time.

He survived but he ended up with significant memory loss.

So he put the leaflets all around the school saying, “Don’t let this happen to you. Wear a helmet.”

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